Ad Design
Ad design is a crucial aspect of attracting buyers to an
auction. There is a great deal of
information on the internet and as the seller you have only moments to attract
a buyer. Naturally, you will want to use
good photographs with close ups in order to achieve this. Also, be certain that the proper keyword for
your item is used in the advertisement.
Some people actually forget the keywords and that causes the item not to
be at all discoverable in a search. At
times, buyers will be hunting for the very thing you are selling but if you
have not placed proper keywords in the ad, then they will not see your ad at
all. Finally, your ad should have eye
appeal. Be sure that your ad really
looks nice. Even if you have to take
several photographs, be sure that every detail in the picture is showing to
best advantage.
Attractive Offers
When you are setting up an advertisement in order to sell
something, you are making an offer. Be
sure that your offer has elements within it that are interesting to the
buyer. In other words, think about the
sale from the customer’s point of view.
What do they want? What can your
product offer them? Many people have
found that putting up the “best offer” option encourages buyers. Also, it helps if you have a product that is
in demand. It is a much better position
to be selling something that everyone wants then to be selling something no one
has ever heard of before in their lives.
One great way to generate a feeling of goodwill with a buyer
is to offer free shipping. People always
jump at the free shipping offer since everyone hates to pay those shipping
fees.
Another great idea is to use loss leaders. This is basically when you advertise a few of
your product at an extremely low price in order to get many customers into your
store. Then you can more than make up the
loss on the additional sales that you will make from the other items in your
store. Department stores do it when they
run sales and they do it for a reason:
it works.
Another thing to think about is whether you would like to
serve a specific niche or not. It has
been found to be a good marketing strategy to focus on one target group of
people.
If your product has a brand name, then use it and in fact
use it in the headline of the ad. Brand
names comfort people, because they feel like they can trust it.
Buyer Trust
Buyer trust is a crucial aspect of a business transaction. Some ways to inspire buyer trust include
offering a money back guarantee. This
shows that you stand behind your product.
In fact, in some industries a money back guarantee is in fact an
industry standard. People will look
askance at you if you don’t offer a money back guarantee because everyone else
does.
Also important in the subject of buyer trust is the
importance of obtaining very good feedback scores. Feedback scores are posted and everyone will
see them so keep that in mind and do not sabotage yourself.
The above is some information and strategies about how to
attract more buyers to your auctions.
You now are aware of the importance of ad design, attractive offers and
buyer trust. Use this advice and prosper
in your auctions.
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